U.S. News is assailed for possessing far too much influence in how students choose colleges (“Why Elite Law and Medical Schools Can’t Stand U.S. News,” The Wall Street Journal, Mar. 1). I disagree. All it does is to provide comprehensive information that allows students to compare institutions.
If that leads to embarrassment for some college presidents, so be it. I seriously doubt that the college admissions process would be any less stressful if U.S. News ceased to publish its rankings. The truth is that brands matter in the minds of most people. Highly selective schools are seen as superior by many students. It’s their choice in the final analysis about where to apply. Don’t blame U.S. News for their decision.
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