A new law involving college athletes in California finally rights a wrong (“California Will Let College Athletes Sign Endorsement Deals,” Time, Oct. 1). For too long colleges have been getting rich off the backs of athletes, who have up to now been prevented by NCAA rules from monetizing their talent.
California’s new law applies to students at both public and private institutions. They can now get paid for signing endorsement deals, which can be quite lucrative. In the past, they were forbidden from doing so by the claim that the distinction between amateurs and pros would be destroyed. Yet tennis players have been permitted to accept up to $10,000 in prize money each year. Moreover, many schools pay athletes cost-of-living stipends of $2,000 to $4,000. Granted such payments are not huge, but they indicate a double standard.
It’s time to accept that athletics are big business in college. I’m glad that athletes will now be able to get part of the money .
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